Pure Groove Records began as a market stall in Camden in 1989, before quickly moving to a bricks and mortar home in Archway. Initially synonymous with the import and breaking of US house records in the UK, it later became the epicentre of the UK Garage, before evolving into a key cornerstone in the indie scene, accommodating exclusive releases, inhouse record labels and instores. The shop moved to Faringdon which allowed it to accommodate even more – and bigger – instores whilst simultaneously being a coffee shop and bar.